Strasbourg Tourism, Leisure & Conventions is reinventing itself

Spotlight on Strasbourg 

Our new visual identity for Strasbourg Tourism Leisure & Congress builds on our core mission, which it reinforces through a communication strategy aimed at residents, visitors and professional event organisers alike.

Our new logo, available in black and white, is complemented by a rich palette of colours: soft and delicate, they invite you to daydream and evoke a sense of gentleness and tenderness. This is exactly what visitors experience when exploring Strasbourg, whether they are there for leisure, a business event or a conference.

The logo is accompanied by a revamped editorial guide, which reflects Strasbourg's unique character and places the concept of love at the heart of its message, building on the theme of the annual event Strasbourg mon amour, which takes place in February. The aim is to highlight the sense of instant affection that a visit to our city and the Eurométropole can evoke, and the attachment it inspires in those who are discovering it or who live here.